Webinar: New perspectives for impactful communication campaigns on energy-efficient renovations

Discover how to create compelling and effective communication strategies to drive home renovation. This means focussing not just on the financial aspects, but also on the homeowner's journey. Gain new insights on engaging your citizens effectively in energy-efficient renovations! Participants could learn about the main findings of a recently published report analysing marketing and communication aspects of energy performance certificates in communication campaigns for boosting renovation of buildings of the crossCert project.

Anne Turfin (Building engineer, Climate Alliance) offered an insight in how campaigns should resonate with property owners through storytelling and highlight benefits beyond technical details, like indoor comfort. In her recent study, Anne analysed trust and reliable information and how these are crucial in communicating using EPCs to boost energy efficient renovations. Anne also examines media influence on public opinion using the example of the German Building Energy Code debate, recommending strategies to mitigate financial impacts and address public fears.